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The Hispanic community is breaking
population growth records and leading the emerging
market as the dominant minority segment. Can you hear opportunity
knocking?
If you are among the forward-thinking lawyers looking to create a
business plan for
the changing market, you already recognize that the future is NOW.
While today's high-tech world is
fiercely competitive, Hispanic entrepreneurs are reaching out
to their culture and heritage to cater to the exploding number of
Hispanics living in the United States.
"The Hispanic market is the fastest growing segment online," says
Alicia Morga,
chief executive of Consorte Media. "It's too big of a market
to ignore."
Market research firm Synovate's 2009 US Diversity Market's Report
estimates that more than 55 percent of the 35.6 million US Hispanic
adults, some 19 million people, are making purchasing decisions
online.
This comes at a time when Hispanic buying power as a whole is expected
to hit $1 trillion in 2010.
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their city. We are proud of our mission to help the hispanic
community worldwide.
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